Full-service representation from launch to close, for one flat fee.
Book a free consultationOpen the calculatorEvery serious flat-fee listing should cover the essentials: the MLS, the major home-search sites, professional photos, a lockbox, negotiation and closing. Discount flat-fee options can be a good fit for some sellers, and if the essentials are all you want, you should compare them side by side.
RAW is $4,895 + brokerage fees for full-service representation from launch to close. That covers a professional pricing and marketing strategy for your home, a prep punch list and staging plan, professional photography, the MLS and every popular home-search site, a yard sign, Realtor® lockbox access for showings, showing feedback requested automatically after every showing, a weekly Monday seller report (showings, feedback and market updates), price-review triggers agreed at launch plus a 30-day review, professional negotiation advice, and coordinated closing and abstracting. All of it is handled by a Realtor® who answers his phone. Open houses are available when they fit your home. I’ve been a Realtor® since 2012 and have served more than 280 clients.
For luxury, acreage and architecturally distinctive homes, RAW Signature (+$2,895) adds a bigger launch: cinematic video, drone and twilight photography, floor plans or a 3D tour where appropriate, a custom property website, a premium printed brochure, open-house campaign assets, an enhanced social launch with paid ads, direct outreach to luxury agents and more.
The math is still flat-fee math. On a $500,000 home, $4,895 is a fraction of a traditional percentage-based listing fee. The difference from a lower flat fee is a few thousand dollars, and I’ll show you exactly what that difference buys before you sign anything.
The discount flat-fee column shows only services a local discount flat-fee brokerage advertises on its public website (checked October 2026). “Not listed publicly” means we couldn’t find the item advertised. It does not mean the service isn’t offered.
| RAW Flat-Fee Listing | Discount flat-fee option | Traditional percentage listing | |
|---|---|---|---|
| Listing fee | $4,895 + brokerage fees | Lower flat fee; varies by company | A percentage of the sale price, negotiable. For example, 3% on $500,000 is $15,000 |
| Upfront fees | None | None advertised | Varies by agent |
| Full-service representation from launch to close | Yes | Varies by company. Ask | Varies by agent |
| Professional pricing and marketing strategy | Yes | Pricing analysis advertised | Varies by agent |
| Professional photography | Yes | Advertised | Varies by agent |
| Active on the MLS (DMAAR) | Yes | Advertised | Varies by agent |
| Zillow, Realtor.com and other popular home-search sites | Yes | Advertised | Varies by agent |
| Yard sign | Yes | Advertised | Varies by agent |
| Realtor® lockbox access for showings | Yes | Advertised | Varies by agent |
| Prep and staging guidance | Prep punch list and staging plan | Staging advice advertised | Varies by agent |
| Showing feedback | Requested automatically after each showing | Advertised | Varies by agent |
| Weekly update to the seller | Monday seller report: showings, feedback and market updates | Weekly internet traffic report advertised | Varies by agent |
| Price-review triggers + 30-day review | Yes | Not listed publicly. Ask | Varies by agent |
| Open houses | Available when they fit your home | Not listed publicly. Ask | Varies by agent |
| RAW Signature (+$2,895) | Optional upgrade | Not listed publicly. Ask | Varies by agent |
Offerings vary by company, so ask any provider for a written list. Traditional services and fees vary by agent and are negotiable. RAW fees are as offered and subject to a signed listing agreement; applicable brokerage fees are added. Buyer’s-agent compensation is negotiated separately and is not included in any fee shown. Open houses on Flat-Fee listings are scheduled at Alex’s discretion; open-house campaign assets are part of RAW Signature. RAW Signature includes Zillow Showcase integration when it’s available for your property.
Illustration only. This is not a promise of any price, timeline or result.
Assumptions (all stated, all held equal): the home sells for $500,000 in every column; listing-side fees only, before brokerage or transaction fees; RAW uses the $4,895 listing fee (a brokerage transaction fee also applies and is not modeled here); the discount column uses a hypothetical $2,500; the traditional column uses a hypothetical 3% listing fee; buyer’s-agent compensation, if any, is treated as the same in every column and left out; other seller costs are left out.
| RAW Flat-Fee | Discount flat fee (hypothetical) | Traditional 3% (hypothetical) | |
| Sale price (assumed equal) | $500,000 | $500,000 | $500,000 |
| Listing fee | −$4,895 | −$2,500 | −$15,000 |
| Brokerage / transaction fees | applies, not modeled | not modeled | not modeled |
| Proceeds before the other costs above | $495,105 | $497,500 | $485,000 |
| Difference vs. RAW | n/a | +$2,395 | −$9,895 |
On these assumptions, and before brokerage fees, RAW’s listing fee is about $2,395 more than the hypothetical discount fee and about $9,895 less than the hypothetical 3% fee. That $2,395 is about half of one percent of the sale price. The question is whether full-service representation from launch to close is worth that to you. We can’t promise it changes your sale price. We can show you exactly what it includes.
Illustration only, not a guarantee. Your results depend on your home, price, terms and market. Fees as offered, subject to a signed listing agreement; applicable brokerage fees, including a brokerage transaction fee, are added and are not shown in this example. Buyer’s-agent compensation is negotiated separately and is not included. Discount and traditional figures are hypothetical.
Compare a common 3% listing fee with RAW’s flat fees. Listing-side fees only.
Illustration only, not a guarantee; your results depend on your home and market. Listing-side fees only, shown before applicable brokerage fees, which apply to every scenario. Buyer’s-agent compensation is negotiated separately and is not included. Fees as offered, subject to a signed listing agreement.
It covers full-service representation from launch to close: pricing and marketing strategy, prep punch list and staging plan, professional photography, MLS and popular home-search sites, yard sign, Realtor® lockbox, automatic showing feedback, weekly Monday seller report, price-review triggers plus a 30-day review, negotiation and coordinated closing. Open houses are available when they fit your home.
No. Public wording is “$4,895 + brokerage fees.” Applicable brokerage fees, including a brokerage transaction fee, are added. The transaction fee amount is in the listing agreement.
No. Buyer’s-agent compensation is negotiated separately and is not included in the listing fee or in the illustrative examples on this page.
On a $500,000 sale price, a hypothetical 3% listing fee is $15,000. RAW’s listing fee is $4,895 before brokerage fees. That example holds the sale price equal and leaves buyer’s-agent compensation out of every column. It is an illustration only, not a promise of price or net proceeds.
An optional +$2,895 upgrade ($7,790 + applicable brokerage fees total) for luxury, acreage and architecturally distinctive homes. It adds cinematic video, drone and twilight photography, floor plans or a 3D tour where appropriate, custom property website, brochure, open-house campaign assets, enhanced social launch with paid ads, and luxury-agent outreach.
West Des Moines · Clive · Johnston · Ankeny · Urbandale · Waukee · Lake Panorama · Buying with RAW
Tell me a little about your property and timing. I’ll follow up personally, usually the same day.
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