For luxury, acreage & architecturally distinctive homes

RAW Signature Luxury Marketing

A higher-production launch for homes that deserve more than standard listing marketing: cinematic media, a full launch campaign, and outreach to the buyers and agents who matter. Added to the RAW full-service flat-fee listing.

Talk about your home
Alex McConeghey reviewing a listing launch plan
The math

Signature pricing, made simple.

Full-service flat-fee listing
$4,895

Full-service representation from launch to close.

RAW Signature upgrade
+$2,895

Optional luxury marketing package.

Total
$7,790

Plus applicable brokerage fees.

What’s included

Two ways to list. Both full service.

Every RAW listing is full service. Signature adds a higher-production launch for luxury, acreage and architecturally distinctive homes.

Full-Service Flat-Fee Listing
$4,895 + brokerage fees

Full-service representation from launch to close.

Included

  • Full-service representation from launch to close
  • Professional pricing and marketing strategy
  • Professional home photography
  • MLS listing (DMAAR) and active on all popular home-search websites
  • Yard sign
  • Realtor lockbox access for showings
  • Professional negotiation advice
  • Coordinated closing and abstracting
  • Listed with LPT Realty
  • No upfront fees
Talk about the Flat Fee
Signature upgradeRAW Signature Luxury Marketing
$7,790 + applicable brokerage fees

$4,895 flat-fee listing + $2,895 Signature upgrade

Everything in Flat, plus:

Cinematic media

  • Cinematic professional listing video
  • Vertical social-media reel
  • Drone photography & video
  • Twilight photography
  • Expanded premium photography
  • Floor plans / 3D tour where appropriate

Launch & reach

  • Enhanced social launch campaign
  • Paid digital ad budget included
  • Direct outreach to luxury agents
  • Relocation / executive outreach where appropriate
  • Zillow Showcase integration when available

Print, web & events

  • Custom property website or landing page
  • Premium printed brochure
  • Open-house campaign assets
Talk about Signature

Fees as offered, subject to a signed listing agreement; applicable brokerage fees are added. Buyer’s-agent compensation is negotiated separately and is not included. Zillow Showcase is included when it’s available for your property.

Premium marketing, flat-fee math

A fraction of a percentage-based fee.

For a $750K–$1.5M home, the full Signature package still costs a fraction of a traditional percentage-based listing fee.

3% listing fee on $800K$24,000
Flat fee + Signature− $7,790
Difference*$16,210

*Illustration only, before brokerage fees, which apply to both scenarios. Your results depend on your home and market. Buyer’s-agent compensation is negotiated separately and is not included in the fees above. Fees as offered, subject to a signed listing agreement. Zillow Showcase is included when it’s available for your property.

Savings calculator

See the listing-side math on your home.

Compare a common 3% listing fee with RAW’s flat fees. Listing-side fees only.

Illustration only, not a guarantee; your results depend on your home and market. Listing-side fees only, shown before applicable brokerage fees, which apply to every scenario. Buyer’s-agent compensation is negotiated separately and is not included. Fees as offered, subject to a signed listing agreement.

4.7★ average on Zillow · 280+ clients served

★★★★★
“I was Alex's first client and he sold my house in four days! We were happy with his responsiveness, attention to detail and his enthusiasm to go all out to get the house sold quickly.”
user69285884Sold · Waveland Woods, Des Moines, IA · 2012
★★★★★
“Alex was an amazing realtor! He was responsive, on time, was able to make himself available at times that worked for us, and very knowledgeable. I would recommend him to any of my friends in a heartbeat.…”
Julie W.Bought · Clive, IA · 2013
★★★★★
“…We looked at over 20 homes with no pressure from him to make a quick decision. He is looking out for his clients best interest and pointing out issues that we missed.…”
user4108577Bought · Beaverdale, Des Moines, IA · 2013
Alex McConeghey relaxing in a staged home office
Next step

Let’s talk about your home.

Call 515-314-7849 or request a consultation.

Request a consultation